4K, HDR Were Fast, Beautiful and Took Up a Lot of Space at NAB While there was a lot of excitement at the NAB (National Association of Broadcasters) show; there was also an underecurrent of uncertainty on the rapid changes taking place in the industry.… Read More

Mass Effect: Andromeda in 4K HDR

NVIDIA has released a brand new 4K/HDR trailer that discusses the technology in Mass Effect: Andromeda.  The video features exclusive interviews with the developers and has Mass Effect: Andromeda gameplay footage in 4K with HDR enabled throughout. The video was shot in 4K with HDR for viewers… Read More

VR Everywhere

The Virtual Buzz at IBC Starts to Look Real The HMD (head mounted display) marks are finally disappearing from my kids after watching nearly 90 hours of “awesome 4K VR” streaming content from the Rio Olympics. Steven Antturi, head of post production at IM360/DigitalDomain and part… Read More

Producing Dreams

Filmmakers Take Center Stage in Creating Tomorrow This year’s NAB (National Association of Broadcasting) show was healthier, more interesting and more technology driven than ever. The big (good) news for them was that ATSC 3.0 – the next generation of broadcast standard that will benefit… Read More

NAB Beauty

Ecosystem Consensus Takes Center Stage to Ensure Great Video Everywhere Ever since Netflix and Amazon nudged their way into the network’s and studio’s territory, video storytelling has gotten interesting and the NAB (National Association of Broadcasters) show has gotten really interesting. Okay, friends at Fox,… Read More

The 4K Force re-Awakens

HDR, 4K – The Content Force is Ready for a Reawakening At times like this, it’s nice to have friends.  You know, friends inside Dolby so you can view/hear the latest segment of the Star Wars franchise as it is really meant to be enjoyed –… Read More