Power Play

SMPTE Paves the Way for Content in the Cloud, VR   Elon Musk probably didn’t realize he missed a great opportunity to find out what his “competitor” was doing and how to prepare for his first trip to Mars. Okay, that didn’t sum up this… Read More

IBC Wrap

Fast, Quality, Consistent Performance Set the Pace at IBC Taking on more of the flavor of an IT (information technology) show than a broadcast show, IBC network and studio attendees spent more time this year focused on rapidly moving their operations to IP (internet protocol)… Read More

Teens

Gen Z is More Prepared, More Savvy than You Think Today’s teens are the ones who are in line to take over business, the world. They’re the first generation to not know life before the Internet, the Web, apps, smartphones, constantly being connected and being… Read More

Storytellers

It’s Tough to Be an Indie, but the Outlook is Getting Better Big shows — IBC and NAB (National Association of Broadcasters) remind me what the M&E industry was like back in the day when big iron and big studios reigned supreme over what was… Read More

Customer Leads

Marketing is a Company-Wide Function, Not a Department   For all of our new tools, all of the rich data, the growing sophistication of our technology, all of our talking about the importance of the customer being in charge of the relationship, the thing we… Read More

VR Everywhere

The Virtual Buzz at IBC Starts to Look Real The HMD (head mounted display) marks are finally disappearing from my kids after watching nearly 90 hours of “awesome 4K VR” streaming content from the Rio Olympics. Steven Antturi, head of post production at IM360/DigitalDomain and part… Read More

Now Marketing

The Most Effective Marketing Comes from the Customer The toughest job in a company today – yes we know, it’s yours but … it’s the lofty title of CMO (chief marketing officer). How tough could that be? The CMO gets to dictate how the budget… Read More

Too Much

IoT, IoE isn’t Coming to Benefit You, the Customer Ah, the Internet of Things (IoT)/Internet of Everything (IoE) is going to be great … maybe. Let’s see, the local utility company “allowed” me to install a smart meter and the damn thing won’t even talk… Read More